As someone who’s been tracking the vaping industry for years, I’ve witnessed the European vape wholesale market evolve dramatically.
With the EU’s regulatory landscape shifting and consumer preferences becoming more sophisticated, finding reliable wholesale partners is crucial for any vape business. That’s why I’ve compiled this definitive list of Europe’s top vape wholesale suppliers for 2025, based on product quality, business reputation, and industry innovation.
The Top 10 Vape Wholesale Suppliers in Europe (2025)
| Rank | Company | Founded | Headquarters | Main Products | Key Strengths |
|---|---|---|---|---|---|
| 1 | Aspire | 2013 | London, UK | Pod systems, mods, tanks | Premium quality, innovative designs |
| 2 | Vaper6 | 2019 | Shenzhen, China | Full-range distributor | Extensive inventory, competitive pricing |
| 3 | Innokin | 2011 | Barcelona, Spain (EU HQ) | MTL devices, starter kits | Reliability, beginner-friendly products |
| 4 | Vaporesso | 2015 | Milan, Italy (EU office) | Advanced mods, pod systems | Cutting-edge technology, stylish designs |
| 5 | SMOK | 2010 | Hamburg, Germany (EU office) | Cloud-chasing devices, sub-ohm tanks | Performance-focused, wide product range |
| 6 | OXVA | 2019 | Paris, France | Pod mods, MTL devices | Precision engineering, flavor-focused |
| 7 | Lost Mary | 2021 | Prague, Czech Republic | Disposables, pod systems | Convenience, unique flavors |
| 8 | VooPoo | 2014 | Berlin, Germany (EU office) | Pod mods, high-wattage devices | Fast-firing chips, reliable performance |
| 9 | Uwell | 2015 | Warsaw, Poland (EU distribution) | Tanks, pod systems | Exceptional coil longevity, flavor quality |
| 10 | Eleaf | 2011 | Athens, Greece (EU office) | Compact mods, entry-level devices | Affordability, user-friendly designs |
Ready to dive into why these companies made the cut? Let’s explore each one in detail to help you make informed wholesale partnerships in 2025.
#1 Aspire – The Premium Pioneer
| Company | Aspire |
|---|---|
| Founded | 2013 |
| Headquarters | London, UK |
| Main Products | Pod systems, mods, tanks, coils |
| Key Strengths | Premium quality, innovative designs, excellent B2B support |
Aspire has maintained its position at the top through consistent innovation and unwavering quality standards. What I love about working with Aspire is their comprehensive approach to wholesale partnerships. They don’t just sell you products; they provide marketing support, staff training, and technical assistance.
Their 2025 catalog features the groundbreaking Aspire Nautilus X series, which has revolutionized nicotine salt delivery systems. For retailers looking to stock premium products with healthy profit margins, Aspire offers the perfect balance of brand recognition and exclusivity.
Their wholesale minimum order value is reasonable at €1,000, making them accessible to small and medium-sized businesses while maintaining product exclusivity.
#2 Vaper6 – The One-Stop Wholesale Hub
| Company | Vaper6.com |
|---|---|
| Founded | 2019 |
| Headquarters | Shenzhen, China |
| Main Products | Full-range distributor (all major brands) |
| Key Strengths | Extensive inventory, competitive pricing, fast EU shipping |
Unlike manufacturer-direct wholesalers, Vaper6.com functions as a comprehensive distribution platform, offering products from virtually every major vape brand. What makes them stand out in 2025 is their proprietary inventory management system that ensures 99.8% of orders ship complete – a game-changer for retailers managing stock levels.
Their dropshipping integration has become particularly valuable for online retailers, with API connections that automatically update product availability and pricing. For new vape shop owners, their starter packages offer curated selections of bestsellers with favorable payment terms.
The platform’s data analytics tools provide valuable insights into regional trends, helping retailers optimize their purchasing decisions based on actual market performance.
#3 Innokin – The Reliability Champion
| Company | Innokin |
|---|---|
| Founded | 2011 |
| Headquarters | Barcelona, Spain (EU HQ) |
| Main Products | MTL devices, starter kits, pod systems |
| Key Strengths | Reliability, beginner-friendly products, excellent warranty service |
Innokin has built its reputation on creating durable, user-friendly devices that particularly appeal to smokers transitioning to vaping. Their wholesale program stands out for having the industry’s best warranty processing system – a critical factor for retailers concerned about after-sales support.
Their 2025 catalog emphasizes their new Sceptre Pro series, featuring innovative coil technology that extends life by up to 40% compared to industry averages. For vape shops with a high proportion of new vapers, Innokin provides comprehensive educational materials and in-store displays that simplify the customer journey.
What I particularly appreciate is their transparent pricing structure with volume-based discounts clearly outlined, allowing businesses of all sizes to plan their purchasing effectively.
#4 Vaporesso – The Technology Innovator
| Company | Vaporesso |
|---|---|
| Founded | 2015 |
| Headquarters | Milan, Italy (EU office) |
| Main Products | Advanced mods, pod systems, tanks |
| Key Strengths | Cutting-edge technology, stylish designs, rapid product development |
Vaporesso has distinguished itself through technological innovation, particularly with their AXON chip that delivers exceptional power control and customization options. Their wholesale program offers competitive margins, typically 45-55% depending on volume.
Their 2025 catalog showcases the revolutionary Gen Air series, featuring AI-assisted coil lifespan prediction and automated wattage optimization. This appeals strongly to tech-savvy consumers looking for advanced features.
For wholesalers, Vaporesso’s quick inventory turnover is particularly attractive – they refresh their product line quarterly while maintaining core bestsellers, creating ongoing reasons for consumers to return to vape shops.
Their marketing support package includes free product demonstrations, staff training webinars, and customized promotional materials for retail partners.
#5 SMOK – The Volume Leader
| Company | SMOK |
|---|---|
| Founded | 2010 |
| Headquarters | Hamburg, Germany (EU office) |
| Main Products | Cloud-chasing devices, sub-ohm tanks, pod systems |
| Key Strengths | Performance-focused, wide product range, aggressive pricing |
SMOK continues to dominate the high-performance segment of the market with devices that appeal to cloud-chasing enthusiasts. Their wholesale program offers the lowest minimum order quantities among premium manufacturers, making them accessible to even the smallest retailers.
Their 2025 lineup centers around the TFV19 tank series, which has set new standards for vapor production while maintaining reasonable coil longevity. For wholesalers focused on high-volume sales, SMOK’s aggressive pricing structure allows for attractive consumer pricing while maintaining healthy margins.
What separates SMOK from competitors is their rapid shipping program, with guaranteed 5-day delivery anywhere in the EU and a streamlined reordering process that minimizes stockouts of popular items.
#6 OXVA – The Precision Specialist
| Company | OXVA |
|---|---|
| Founded | 2019 |
| Headquarters | Paris, France |
| Main Products | Pod mods, MTL devices, precision coils |
| Key Strengths | Precision engineering, flavor-focused designs, excellent build quality |
As a relative newcomer, OXVA has quickly established itself through exceptional build quality and attention to detail. Their wholesale program emphasizes exclusivity, with tiered access to limited-edition products based on purchase volume.
Their 2025 catalog highlights the Origin X Pro series, featuring unprecedented coil precision that delivers superior flavor reproduction. For retailers seeking to differentiate themselves with premium offerings, OXVA provides display cases and tester units that showcase their products’ craftsmanship.
What makes OXVA particularly valuable to wholesalers is their low return rate – averaging under 0.5% compared to the industry standard of 2-3%, significantly reducing after-sales costs.
#7 Lost Mary – The Convenience King
| Company | Lost Mary |
|---|---|
| Founded | 2021 |
| Headquarters | Prague, Czech Republic |
| Main Products | Disposables, pod systems, prefilled cartridges |
| Key Strengths | Convenience, unique flavors, strong brand identity |
Lost Mary has disrupted the market with high-quality disposables that meet increasingly strict EU regulations. Their wholesale program offers the highest margins in the disposable category, typically 60-70% depending on volume.
Their 2025 lineup focuses on the environmentally-conscious MR series, featuring biodegradable components and a recycling incentive program that helps retailers comply with EU waste regulations. For wholesalers concerned about regulatory compliance, Lost Mary provides comprehensive documentation and compliance guarantees.
What distinguishes Lost Mary is their flavor development laboratory, producing unique profiles that aren’t available elsewhere, creating strong consumer loyalty and repeat purchases.
#8 VooPoo – The Performance-Reliability Balance
| Company | VooPoo |
|---|---|
| Founded | 2014 |
| Headquarters | Berlin, Germany (EU office) |
| Main Products | Pod mods, high-wattage devices, precision coils |
| Key Strengths | Fast-firing chips, reliable performance, strong brand recognition |
VooPoo has built its reputation on balancing performance with reliability, particularly with their GENE chip technology. Their wholesale program features an innovative tiered system that rewards consistent ordering with incrementally better terms.
Their 2025 catalog showcases the Drag X Pro series, which has refined power delivery for more consistent performance throughout the battery cycle. For retailers targeting intermediate to advanced vapers, VooPoo provides comprehensive technical training for staff.
What makes VooPoo particularly attractive to wholesalers is their consistent product lifecycle management – they provide clear timelines for product support and phase-out, allowing retailers to manage inventory with confidence.
#9 Uwell – The Flavor Specialist
| Company | Uwell |
|---|---|
| Founded | 2015 |
| Headquarters | Warsaw, Poland (EU distribution) |
| Main Products | Tanks, pod systems, coils |
| Key Strengths | Exceptional coil longevity, flavor quality, consistent performance |
Uwell has maintained its position through an unwavering focus on flavor reproduction and coil technology. Their wholesale program offers among the best loyalty rebates in the industry, with quarterly cashback based on purchase volume.
Their 2025 lineup centers around the Crown VI tank series, which has set new benchmarks for flavor clarity while extending coil life by up to 25%. For retailers whose customers prioritize taste experience, Uwell provides flavor testing stations and comparative demos.
What distinguishes Uwell from competitors is their quality control process – each batch undergoes triple testing before shipping, resulting in industry-leading consistency and customer satisfaction.
#10 Eleaf – The Accessibility Leader
| Company | Eleaf |
|---|---|
| Founded | 2011 |
| Headquarters | Athens, Greece (EU office) |
| Main Products | Compact mods, entry-level devices, affordable tanks |
| Key Strengths | Affordability, user-friendly designs, wide market appeal |
Eleaf continues to excel at creating accessible devices that don’t compromise on essential performance. Their wholesale program offers the most flexible payment terms among major manufacturers, making them ideal partners for new or expanding businesses.
Their 2025 catalog features the iStick Next series, which maintains simplicity of use while incorporating modern safety features and design elements. For retailers targeting price-sensitive markets or beginners, Eleaf provides comprehensive starter bundles with attractive margins.
What makes Eleaf valuable to wholesalers is their inventory stability – they maintain consistent stock levels of core products, reducing the risk of disappointing customers with unavailability.
Conclusion
The European vape wholesale landscape in 2025 offers diverse options for every business model. Whether you’re seeking premium partnerships, wide selection, or specialized products, these top suppliers provide the foundation for retail success. By understanding each supplier’s strengths, you can create a balanced wholesale strategy that meets your customers’ needs while maximizing your business potential.
