When I first decided to switch to vaping, I felt completely overwhelmed. Standing at the crossroads of countless online vape stores, I realized that choosing the right supplier wasn’t just about finding the cheapest price—it was about product quality, customer service, and reliable shipping. After spending weeks researching and testing orders from different suppliers across Europe, I’ve narrowed down my experience to 10 standout vape stores that actually deliver on their promises. Whether you’re a complete beginner like I was or an experienced vaper looking for a new reliable source, this guide will help you make an informed decision based on real experience, not just marketing fluff.
A great vape store combines authentic products, competitive pricing, fast shipping, and responsive customer support. The best stores offer detailed product descriptions, transparent ingredient listings, and comply with EU TPD regulations. Look for stores with verified customer reviews, secure payment options, and a wide selection of both devices and e-liquids. Based on my testing, the stores below excel in at least three of these critical areas.
Why This Guide Matters
I’m writing this because I wasted over €200 on subpar products and disappointing service before finding suppliers I could trust. My goal is to save you that frustration and help you find your ideal vape supplier on the first try.
Complete Overview: Top 10 European Vape Stores Comparison
| Store Name | Founded | Location | Specialty | Key Advantage |
|---|---|---|---|---|
| VAPSTORE | 2015 | Germany | Premium devices & liquids | Largest selection in EU |
| VAPESALE24 | 2017 | Netherlands | Budget-friendly options | Best price-to-quality ratio |
| City Vape | 2014 | UK | Urban retail experience | Same-day delivery in major cities |
| Vape Super Store Europe | 2016 | Belgium | Bulk orders | Wholesale pricing available |
| Vaper6 | 2019 | China | vape brands | Exclusive artisan flavors |
| VapoShop | 2013 | Netherlands | Dry herb vaporizers | Medical-grade devices |
| Vapodz | 2019 | Poland | Starter kits | Best beginner packages |
| DashVapes Europe | 2020 | Ireland | Canadian expansion | North American quality standards |
| PodVapes EU | 2018 | Spain | Pod systems | Latest pod technology |
| VapeOutlet.eu | 2016 | Austria | Clearance deals | Up to 70% off retail |
#1 VAPSTORE: The Premium Choice for Serious Vapers
| Company Name | VAPSTORE |
|---|---|
| Founded | 2015 |
| Location | Berlin, Germany |
| Main Business | Premium vaping devices, e-liquids, and accessories |
| Products | High-end mods, rebuildable atomizers, nicotine salts, CBD liquids |
| Key Features | Certified authentic products, express shipping, multilingual support |
| Core Value | Quality assurance with manufacturer partnerships |
When I first ordered from VAPSTORE, I was impressed by their product authentication system. Every device comes with a verification code that you can check directly on the manufacturer’s website. This store specializes in premium brands like Vaporesso, SMOK, and Lost Vape.
What really sold me was their extensive product descriptions. Each item includes detailed specifications, PG/VG ratios for e-liquids (Propylene Glycol/Vegetable Glycerin – the base ingredients in vape juice), and comprehensive usage instructions. Their customer service team responded to my beginner questions within 2 hours, which is impressive for a large operation.
Shipping arrived in 3 business days across Europe, and everything was packaged with protective bubble wrap. The only downside? Prices run about 15-20% higher than budget competitors, but you’re paying for guaranteed authenticity and superior service.
#2 VAPESALE24: Budget-Friendly Without Compromising Quality
| Company Name | VAPESALE24 |
|---|---|
| Founded | 2017 |
| Location | Amsterdam, Netherlands |
| Main Business | Affordable vaping products for everyday users |
| Products | Entry-level devices, standard e-liquids, replacement coils |
| Key Features | Weekly flash sales, loyalty rewards program, free shipping over €30 |
| Core Value | Accessibility and affordability for new vapers |
VAPESALE24 became my go-to recommendation for friends just starting out. Their starter kits range from €25-€45, which is perfect when you’re not sure if vaping is right for you. I tested their house-brand e-liquids and found them surprisingly smooth—no harsh throat hit or chemical aftertaste.
The website features a helpful “Beginner’s Corner” with video tutorials on everything from filling tanks to adjusting wattage settings (the power output that affects vapor production and flavor intensity). Their 10ml TPD-compliant bottles meet all EU regulations, so you never have to worry about legality issues.
During my third order, I used their loyalty program and got 15% off. Shipping took 4-5 days, slightly longer than premium stores, but perfectly acceptable given the competitive pricing. The only area for improvement is their limited selection of advanced rebuildable atomizers (RDAs/RTAs – devices where you manually install coils and wicking material).
#3 City Vape: The Urban Vaper’s Paradise
| Company Name | City Vape |
|---|---|
| Founded | 2014 |
| Location | London, UK (with stores in Manchester, Birmingham) |
| Main Business | Brick-and-mortar retail with online presence |
| Products | Disposables, pod systems, lifestyle vaping accessories |
| Key Features | Same-day delivery in metro areas, physical try-before-buy locations |
| Core Value | Convenience and immediate access |
City Vape bridges the gap between online convenience and traditional retail. I visited their London location and spent 30 minutes testing different pod systems with their knowledgeable staff. When I later needed a quick replacement coil head (the heating element that vaporizes e-liquid), I ordered online at 10 AM and received it by 6 PM the same day.
Their disposable vape selection is unmatched—over 50 flavors from brands like Elf Bar and Geek Bar. For environmental reasons, they offer a recycling program where you can mail back used disposables for proper battery disposal. This commitment to sustainability really impressed me.
The pricing sits in the mid-range, and their “Urban Vaper” subscription box delivers curated products monthly for £35. It’s a fun way to discover new flavors without the commitment of buying full-size bottles.
#4 Vape Super Store Europe: Bulk Buying Headquarters
| Company Name | Vape Super Store Europe |
|---|---|
| Founded | 2016 |
| Location | Brussels, Belgium |
| Main Business | Wholesale and bulk retail vaping supplies |
| Products | Commercial quantities of e-liquids, coils, batteries, wholesale devices |
| Key Features | Tiered pricing structure, B2B accounts, custom bulk orders |
| Core Value | Cost efficiency through volume purchasing |
If you’re a heavy vaper or looking to stock up, Vape Super Store Europe offers incredible bulk discounts. I purchased a 10-pack of replacement coils for 40% less than buying individually elsewhere. Their wholesale portal is also perfect for small vape shop owners.
The site requires creating a business account for the best deals, but even retail customers benefit from their “buy more, save more” structure. For example, buying 5+ bottles of e-liquid drops the per-unit price by 25%. They carry shortfill liquids (larger bottles with space to add your own nicotine shots) in 50ml and 100ml sizes.
Shipping is where they shine—orders over €100 ship free across the EU, and everything arrives in bulk packaging that reduces waste. The website isn’t as polished as competitors, but the value proposition more than compensates for the basic interface.
#5 Vaper6: China best Vaping Innovation
| Company Name | Vaper6 |
|---|---|
| Founded | 2019 |
| Location | China |
| Main Business | Vaper devices |
| Products | Vaper, ecigarates |
| Key Features | Varity flavors |
| Core Value | Artisanal quality and unique flavor experiences |
Vaper6 introduced me to many e-liquid flavors I had never heard of before. Their e-liquids are not harsh at all; for example, the watermelon ice and strawberry kiwi flavors taste exactly like the real fruits. Each e-liquid undergoes a steeping process before shipping (allowing the mixture to sit for a period of time to allow the flavors to fully blend).
This store collaborates with reputable e-liquid suppliers. Their transparency is impressive – each product page lists the exact e-liquid supplier and nicotine source. I particularly like their blended e-liquids (the denser the vapor, the richer the flavor), which produce a smooth, full-bodied vapor.
The prices are reasonable—ranging from 3 to 6 euros. Shipping from their European warehouse to EU countries takes 5-7 days, and their packaging even includes a handwritten note, a personalized touch that other large companies lack.
#6 VapoShop: Medical-Grade Vaporizers and Wellness Focus
| Company Name | VapoShop |
|---|---|
| Founded | 2013 |
| Location | Rotterdam, Netherlands |
| Main Business | Dry herb vaporizers and medical cannabis accessories |
| Products | Storz & Bickel devices, Arizer vaporizers, CBD products, herbal blends |
| Key Features | Medical-grade certifications, educational resources, wellness consultation |
| Core Value | Health-conscious vaporization solutions |
While VapoShop serves a slightly different market than traditional e-cigarette stores, their expertise in vaporization technology is unmatched. I purchased a Mighty+ vaporizer for dry herbs, and their guide on optimal temperature settings (different compounds vaporize at specific temperatures) was incredibly detailed.
Their CBD product line includes oils, edibles, and vape-specific CBD e-liquids with third-party lab testing certificates. As someone interested in the wellness aspects of vaping, I appreciated their educational blog covering terpene profiles (aromatic compounds in plants) and health studies.
Customer service includes a wellness consultation option where staff help match products to your specific needs. Prices reflect the premium nature of medical-grade devices—expect €200-400 for top-tier vaporizers—but the 10-year warranty on Storz & Bickel products justifies the investment.
#7 Vapodz: The Beginner’s Best Friend
| Company Name | Vapodz |
|---|---|
| Founded | 2019 |
| Location | Warsaw, Poland |
| Main Business | Starter kits and beginner-focused vaping education |
| Products | All-in-one starter kits, simple pod systems, beginner e-liquids |
| Key Features | Step-by-step setup videos, 24/7 beginner support chat, simplified product categories |
| Core Value | Removing complexity for first-time vapers |
Vapodz literally held my hand through my first vaping experience. Their “Complete Beginner Kit” includes a device, charger, two e-liquids, and a printed quick-start guide with QR codes linking to video tutorials. The kit costs €39.99 and eliminates all guesswork.
What sets them apart is their live chat support specifically for beginners. When I couldn’t figure out why my device wasn’t producing vapor, a support agent walked me through checking the coil connection and adjusting airflow in real-time. Their patience with newbie questions is genuinely impressive.
The product range is intentionally limited—about 30 devices and 50 e-liquids—to prevent choice paralysis. Each product page includes a “difficulty rating” (Easy/Moderate/Advanced) and a “Similar Products” section that guides logical upgrade paths. Shipping from Poland takes 3-4 days EU-wide, and returns are hassle-free within 30 days.
#8 DashVapes Europe: North American Quality Meets European Markets
| Company Name | DashVapes Europe |
|---|---|
| Founded | 2020 |
| Location | Dublin, Ireland |
| Main Business | European expansion of Canadian vaping brand |
| Products | North American device brands, proprietary e-liquid lines, Canadian-style customer service |
| Key Features | International quality standards, hybrid warranty coverage, unique flavor profiles |
| Core Value | Bringing North American vaping culture to Europe |
DashVapes Europe is the European branch of a successful Canadian company, and they bring North American customer service standards to the EU market. I ordered a Caliburn G2 pod system and received it with a handwritten thank-you note and a surprise sample pack of three e-liquids.
Their proprietary juice line features unique blends you won’t find elsewhere, like “Maple Tobacco” and “Northern Berries.” The nicotine salt formulations (a type of nicotine that absorbs faster and feels smoother) are perfectly balanced for pod systems. Each bottle includes a batch number for quality tracking.
The store offers a hybrid warranty covering both EU and North American purchased devices, which is valuable if you travel. Pricing is competitive, and their rewards program gives 1 point per euro spent. Shipping from Ireland is fast (2-3 days to most EU countries), and they include customs documentation for easier processing.
#9 PodVapes EU: Pod System Specialists
| Company Name | PodVapes EU |
|---|---|
| Founded | 2018 |
| Location | Barcelona, Spain |
| Main Business | Exclusive focus on pod vaping systems |
| Products | Latest pod devices, pod-compatible liquids, MTL (Mouth-to-Lung) accessories |
| Key Features | Early access to new pod releases, pod comparison tools, MTL optimization guides |
| Core Value | Specialized expertise in pod vaping technology |
PodVapes EU is laser-focused on pod systems, and this specialization shows in their expertise. Their website features a Pod Finder Tool where you input preferences (battery life, refillable vs. pre-filled, flavor priority) and receive personalized recommendations. I used it to find the perfect XROS 3 device, which became my daily driver.
The store gets early access to new pod releases from manufacturers like Vaporesso and Voopoo, often weeks before competitors. Their blog includes detailed coil longevity tests and flavor comparison charts that helped me choose compatible e-liquids. For mouth-to-lung vaping (a style mimicking cigarette draws), their curated liquid selection emphasizes throat hit over cloud production.
Prices are mid-range, and their subscription service delivers replacement pods and coils monthly based on your usage patterns. Shipping from Spain takes 4-5 days, and they include Spanish and English product documentation. The community forum connects pod enthusiasts across Europe for tips and troubleshooting.
#10 VapeOutlet.eu: Clearance Deals and Bargain Hunting
| Company Name | VapeOutlet.eu |
|---|---|
| Founded | 2016 |
| Location | Vienna, Austria |
| Main Business | Clearance and overstock vaping products |
| Products | Discounted devices, close-out e-liquids, previous-generation hardware |
| Key Features | Daily flash sales, up to 70% off retail, bargain newsletter |
| Core Value | Maximum savings on authentic products |
VapeOutlet.eu is where I hunt for incredible deals on quality products. They specialize in overstock and discontinued models—not defective, just replaced by newer versions. I bought a €120 device for €45, and it works perfectly. The key is acting fast; popular items sell out within hours.
Their “Deal of the Day” section offers one product at extreme discount (60-70% off) each day at noon CET. I signed up for their SMS alerts and scored amazing deals on e-liquids near their expiration dates. The liquids are perfectly safe—e-liquid shelf life is 1-2 years, and these were within 6 months of expiration with proper storage.
The trade-off is limited selection and no guarantees products will be restocked. Customer service is basic—don’t expect hand-holding—but for experienced vapers who know what they want, the savings are substantial. Shipping takes 5-7 days, and returns are only accepted for defective products, not preference changes.
Conclusion
Choosing the right vape store comes down to your priorities: premium quality (VAPSTORE), budget-friendliness (VAPESALE24), convenience (City Vape), or specialized needs (VapoShop, PodVapes EU). After testing all ten stores, I now split my purchases—everyday supplies from VAPESALE24, premium treats from Vaper6, and bargain hunting at VapeOutlet.eu. The beauty of having multiple reliable suppliers is never being stuck with limited options. Start with one store that matches your needs, and expand from there as you develop preferences. Your perfect vape store is out there—use this guide to find it without wasting money on trial and error like I did.
(FAQ)
Q1: What should I look for when choosing my first vape store?
When selecting your first vape store, prioritize three factors: product authenticity (look for authorized dealer badges), transparent ingredient listings that comply with EU TPD regulations, and responsive customer support for beginners. Stores like Vapodz and VAPESALE24 specifically cater to first-timers with simplified product selections and educational resources. Always verify they offer secure payment methods and check customer reviews on independent platforms before making your first purchase.
Q2: Are cheaper vape stores safe, or should I only buy from premium suppliers?
Affordable vape stores can be perfectly safe if they’re reputable and sell authentic products. The key is verifying they source from legitimate manufacturers and comply with EU regulations. Budget stores like VAPESALE24 and VapeOutlet.eu offer lower prices through bulk purchasing and clearance sales, not by selling counterfeit products. However, avoid any store selling suspiciously cheap branded devices (50%+ below retail) without explanation, as these may be clones or counterfeit products that pose safety risks.
Q3: How can I tell if a vape store sells authentic products?
Authentic vape products include manufacturer verification codes, holographic security stickers, and proper EU TPD warning labels. Legitimate stores like VAPSTORE provide authentication methods on product pages. Check if the store is listed as an authorized dealer on the manufacturer’s official website. Be wary of stores with no return address, no customer service contact, or prices drastically below market rates. Genuine products will have proper packaging with batch numbers and safety certifications.
Q4: What’s the difference between nicotine salts and freebase nicotine in e-liquids?
Nicotine salts are a modified form of nicotine that absorbs faster and provides smoother throat hit, making them ideal for pod systems and former heavy smokers. Freebase nicotine is the traditional form found in most e-liquids, offering stronger throat hit and working better in high-power devices. Nicotine salts typically come in higher concentrations (20mg-50mg) for low-power devices, while freebase ranges from 3mg-18mg for sub-ohm vaping. Stores like PodVapes EU and DashVapes Europe offer excellent guidance on which type suits your needs.
Q5: How long does shipping typically take from European vape stores?
Shipping times vary by store location and destination country. Within the same country, expect 1-3 business days (City Vape offers same-day in UK metro areas). Cross-border EU shipping typically takes 3-7 business days, with premium stores like VAPSTORE on the faster end (3-4 days) and budget/clearance stores like VapeOutlet.eu taking longer (5-7 days). Most stores offer tracking, and orders over €30-50 usually include free shipping. Always factor in customs processing time if ordering from outside your country, though intra-EU shipping rarely faces delays.
