Hey there, vape enthusiasts and business owners! Today I’m diving into a topic that’s close to my heart – Sweden’s vape wholesale market. As someone who’s been tracking the industry trends for years, I’ve watched the Swedish vape scene evolve dramatically, becoming a hotspot for quality products and innovation.
So why am I writing this guide? Well, finding reliable vape wholesale suppliers can be overwhelming, especially in a market evolving as rapidly as Sweden’s. Whether you’re looking to stock your shop with the latest devices, expand your product range, or simply curious about who’s leading the wholesale game in 2025, this guide has got you covered.
The Swedish vape market has its unique characteristics, heavily influenced by the country’s regulatory framework and the EU Tobacco Products Directive (TPD). Despite these regulations, innovation continues to thrive, with companies constantly developing new products that combine cutting-edge technology with user-friendly designs.
In this article, I’ll break down the top players, their specialties, and what makes each one stand out. By the end, you’ll have a comprehensive understanding of Sweden’s vape wholesale landscape and be well-equipped to make informed decisions for your business. Let’s get started!
The Top 10 Swedish Vape Wholesale Suppliers of 2025
Here’s a snapshot of the leading vape wholesale suppliers in Sweden for 2025:
| Rank | Company | Established | Headquarters | Main Products | Unique Value |
|---|---|---|---|---|---|
| 1 | Lost Mary | 2018 | Shenzhen, China (Swedish distribution) | Disposable vapes, pod systems | High-quality disposables with unique gradient designs and innovative technology |
| 2 | JUUL | 2015 | San Francisco, USA (Swedish market presence) | Pod-based e-cigarettes | Sleek design and strong brand recognition with simplified vaping experience |
| 3 | Vaporesso | 2015 | Shenzhen, China (Swedish distribution) | Vape mods, pod systems, tanks | Advanced technology with high-quality components and innovative designs |
| 4 | Vaper6 | 2019 | Shenzhen, China (Swedish distribution) | Various vape products and e-liquids | Local knowledge and TPD-compliant products specific to Swedish market |
| 5 | ZOVOO | 2020 | Shenzhen, China (Swedish distribution) | Disposable vapes, pod systems | Sister company of VOOPOO with ceramic coil innovation |
| 6 | Uwell | 2015 | Shenzhen, China (Swedish distribution) | Pod systems, tanks, starter kits | Renowned for flavor production and build quality |
| 7 | Nordic Spirit/Nordik | 2018 | Sweden | Nicotine pouches | Tobacco-free alternative products with Scandinavian heritage |
| 8 | Geek Bar | 2015 | China (Swedish distribution) | Disposable vapes | Flavorful disposables with innovative design |
| 9 | Aspire | 2013 | Shenzhen, China (Swedish distribution) | Complete range of vaping hardware | Pioneering technology and long-standing industry reputation |
| 10 | Innokin | 2011 | Shenzhen, China (Swedish distribution) | Full vape hardware range | Exceptional build quality and innovative technology |
Now, let’s explore each of these top suppliers in detail.
1. Lost Mary
| Company | Lost Mary |
|---|---|
| Established | 2018 |
| Headquarters | Shenzhen, China (with Swedish distribution network) |
| Main Products | Disposable vapes, pod systems |
| Unique Value | Innovative designs with gradient aesthetics and cutting-edge vaping technology |
Why They’re Leading the Market
Lost Mary has rapidly risen to prominence in the Swedish vape wholesale market with their eye-catching product designs and commitment to quality. Their disposable vapes feature attractive color gradient designs that appeal to both new and experienced vapers alike.
The company’s dedication to innovation is evident in their product line, which includes the popular BM600, BM6000, QM600, DM1200, and their innovative 4-in-1 Pod Vape systems. Their products incorporate high-tier nicotine salts and advanced mesh coil technology, delivering consistent flavor profiles that keep customers coming back.
What truly sets Lost Mary apart is their focus on both aesthetics and performance. Their vapes aren’t just visually appealing but also deliver a consistently smooth vaping experience. Their TPD-compliant products make them an ideal partner for Swedish retailers navigating the complex regulatory landscape.
2. JUUL
| Company | JUUL |
|---|---|
| Established | 2015 |
| Headquarters | San Francisco, USA (with Swedish market presence) |
| Main Products | Pod-based e-cigarettes |
| Unique Value | Sleek, minimalist design with simplified user experience |
Why They’re Leading the Market
JUUL revolutionized the vaping industry with their sleek, USB-like devices that simplified the vaping experience. Despite regulatory challenges in various markets, JUUL maintains a strong presence in Sweden through their authorized retailers and distributors.
The company’s pod-based system offers a straightforward approach to vaping, making it particularly appealing to former smokers looking for a familiar yet cleaner experience. Their prefilled pods in authentic tobacco and menthol flavors (in compliance with EU regulations) deliver a satisfying nicotine hit without the complexity of other systems.
JUUL’s manufacturing standards and quality control processes ensure consistent product performance, a crucial factor for wholesalers looking to minimize returns and customer complaints. Their strong brand recognition also makes them a popular choice for Swedish retailers looking to stock recognizable products.
3. Vaporesso
| Company | Vaporesso |
|---|---|
| Established | 2015 |
| Headquarters | Shenzhen, China (with Swedish distribution channels) |
| Main Products | Vape mods, pod systems, tanks, coils |
| Unique Value | Advanced technology and innovative designs with superior quality control |
Why They’re Leading the Market
Vaporesso has established itself as a powerhouse in the Swedish vape wholesale market thanks to their commitment to innovation and quality. Under parent company SMOORE (founded in 2006), Vaporesso launched in 2015 with the motto “Establishing a Smoke-Free World.”
Their product range caters to all levels of vapers, from beginners to advanced users. The company’s breakthrough came in 2016 with the Target series, which offered perfect starter kits for beginners while maintaining quality that satisfied experienced vapers. Their XROS pod system has since become one of their most popular products in Sweden.
What makes Vaporesso particularly valuable to Swedish wholesalers is their combination of cutting-edge technology, user-friendly designs, and rigorous quality standards. Their products are TPD-compliant and registered for sale in Sweden, making them a hassle-free choice for retailers concerned about regulatory compliance.
4. Vaper6
| Company | Vaper6 |
|---|---|
| Established | 2019 |
| Headquarters | Shenzhen, China |
| Main Products | Various vape products, e-liquids, and accessories |
| Unique Value | Local Swedish company with deep market knowledge and TPD-compliant products |
Why They’re Leading the Market
As a reliable China vape wholesale supplier, Vaper6 brings unique advantages to the table. Their intimate knowledge of the Swedish market, regulatory landscape, and consumer preferences positions them as an invaluable partner for local retailers.
Vaper6 specializes in sourcing and distributing a wide range of vape products that specifically cater to Swedish tastes and comply with local regulations.
Their strength lies in their ability to curate products that resonate with Swedish vapers while ensuring all offerings meet strict EU and Swedish TPD regulations. This local expertise makes them particularly attractive to retailers who value compliance and market relevance above all else.
5. ZOVOO
| Company | ZOVOO |
|---|---|
| Established | 2020 |
| Headquarters | Shenzhen, China (with Swedish distribution) |
| Main Products | Disposable vapes, pod systems |
| Unique Value | Sister company of VOOPOO, focusing on innovative pod and disposable systems |
Why They’re Leading the Market
As a sister company of the well-known VOOPOO brand, ZOVOO has quickly carved out its niche in the Swedish vape wholesale market. Founded in 2020, the company focuses specifically on pod devices and disposable vapes designed with innovation and inspiration.
ZOVOO’s standout feature is their “powder-free” ceramic coil technology, which delivers consistent flavor and increased puff counts. Their product line includes popular devices like the Dragbar series and Vincibar series, which combine excellent performance with eye-catching designs.
For Swedish wholesalers, ZOVOO offers the advantages of cutting-edge technology with the reliability of an established parent company. Their visionary approach to vape technology makes them particularly appealing to retailers looking to offer the latest innovations to their customers.
6. Uwell
| Company | Uwell |
|---|---|
| Established | 2015 |
| Headquarters | Shenzhen, China (with Swedish distribution) |
| Main Products | Pod systems, tanks, coils, starter kits |
| Unique Value | Exceptional flavor production and superior build quality |
Why They’re Leading the Market
Uwell has established a strong reputation in the Swedish vape wholesale market for their exceptional product quality and innovative features. Founded in 2015, the company quickly gained recognition with the release of their Crown tank, which set new standards for flavor and vapor production.
Their real breakthrough in the Swedish market came in 2019 with the Caliburn pod system, which became a benchmark for pod systems and was sold in 65 countries through more than 20,000 dealers. The Caliburn’s success solidified Uwell’s position as a go-to brand for Swedish retailers.
What sets Uwell apart is their unique Pro-FOCS flavor optimization technology and strict quality control systems. Their products are TPD-compliant for the Swedish market, and their emphasis on both quality and innovation makes them a reliable choice for wholesalers looking to minimize returns while offering cutting-edge products.
7. Nordic Spirit/Nordik
| Company | Nordic Spirit/Nordik |
|---|---|
| Established | 2018 |
| Headquarters | Sweden (originally produced in Vårgårda Kvarn outside Gothenburg) |
| Main Products | Nicotine pouches (tobacco-free alternative) |
| Unique Value | Swedish-origin tobacco-free nicotine products with authentic Scandinavian heritage |
Why They’re Leading the Market
Nordic Spirit represents Sweden’s innovative approach to nicotine delivery with their tobacco-free nicotine pouches. First launched in Sweden in 2018 by JTI (Japan Tobacco International), these products were initially created and produced in Vårgårda Kvarn near Gothenburg before production moved to Poland.
As cigarette smoking rates continue to decline in Sweden (reaching a low of 5.8% in 2022 – the lowest in Europe), alternatives like Nordic Spirit have gained significant market share. Their nicotine pouches offer a discreet, smoke-free, and vapor-free way to consume nicotine, perfectly aligned with Sweden’s progressive approach to harm reduction.
Nordic Spirit pouches are made from plant-based fibers, nicotine, flavoring, and gum base, offering a clean alternative to traditional snus while maintaining the familiar format. Their inclusion in a vape wholesale list reflects the diversification of nicotine products in the Swedish market and presents valuable cross-selling opportunities for vape retailers.
8. Geek Bar
| Company | Geek Bar |
|---|---|
| Established | 2015 |
| Headquarters | China (with Swedish distribution) |
| Main Products | Disposable vapes |
| Unique Value | Flavorful disposables with innovative designs at competitive price points |
Why They’re Leading the Market
Geek Bar has emerged as a significant player in the Swedish disposable vape market with their focus on flavor excellence and innovative designs. Established in 2015, the company has built a reputation for creating high-quality disposable vapes that deliver consistently excellent taste experiences.
Their product lineup includes standard disposables as well as more advanced options like the Geek Bar Pulse, which features an LED screen displaying battery life and e-juice levels. This innovation has helped them capture a significant share of the Swedish market, where consumers increasingly value both performance and convenience.
For Swedish wholesalers, Geek Bar offers the advantage of recognized branding with competitive pricing, making them an attractive option for retailers looking to maximize margins while still offering quality products. Their commitment to quality, from sourcing to manufacturing to distribution, ensures reliability that wholesalers appreciate.
9. Aspirecig
| Company | Aspire |
|---|---|
| Established | 2013 |
| Headquarters | Shenzhen, China (with Swedish distribution) |
| Main Products | Complete range of vaping hardware |
| Unique Value | Pioneering technology with long-standing industry reputation |
Why They’re Leading the Market
Aspire has maintained its position as a top vape wholesale supplier in Sweden through continuous innovation and unwavering commitment to quality. Founded in 2013 in Shenzhen, China, the company quickly distinguished itself with groundbreaking products that have shaped the industry.
Their product range spans from beginner-friendly devices to advanced systems, making them a one-stop shop for Swedish retailers. The Nautilus series and BVC coils revolutionized vaping by introducing adjustable airflow, while the Atlantis series pioneered sub-ohm vaping, which remains popular today.
Aspire’s parent company, Shenzhen Eigate Technology Co., was founded by former smokers, which has informed their approach to product development. This user-centric perspective, combined with their technical expertise and over 1,500 patents, makes Aspire a trusted partner for Swedish wholesalers looking for proven quality and innovation.
10. Innokin
| Company | Innokin |
|---|---|
| Established | 2011 |
| Headquarters | Shenzhen, China (with Swedish distribution) |
| Main Products | Full range of vape hardware |
| Unique Value | Exceptional build quality and innovative technology |
Why They’re Leading the Market
Innokin rounds out our list as one of the most established names in the Swedish vape wholesale market. Founded in 2011, they’re one of the longest-running manufacturers in the industry, giving them unparalleled experience and expertise.
Their comprehensive product range includes everything from simple starter kits to advanced pod systems and mods. Iconic products like the MVP, Kroma, Sceptre, Coolfire, and ENDURA series have helped thousands of people transition from smoking to vaping, building strong brand loyalty in the process.
What makes Innokin particularly valuable to Swedish wholesalers is their reputation for reliability and durability. Their products are known for lasting longer than competitors’, reducing warranty claims and building customer trust. With availability in over 60 countries and 60,000 shops worldwide, Innokin offers Swedish retailers the security of a globally established brand with a proven track record.
The Swedish Vape Market: Current Trends and Outlook
Regulatory Landscape
Sweden’s vape market operates within the framework of the EU Tobacco Products Directive (TPD), with some specific national regulations. Sweden abides by the TPD except for where the regulation applies to snus, reflecting the country’s unique relationship with oral tobacco products.
E-cigarettes in Sweden are regulated by the Act on Electronic Cigarettes and Refill Containers (2017/425), which came into force on July 1, 2017. These regulations impact everything from nicotine concentration limits to packaging requirements, and all the suppliers on our list ensure TPD compliance for the Swedish market.
Consumer Preferences
Swedish vapers are increasingly drawn to:
- Disposable systems: The convenience factor has driven significant growth in this segment.
- Pod systems: Easy-to-use devices that offer a balance between simplicity and performance.
- Alternative nicotine products: Sweden’s openness to harm reduction has created a vibrant market for products like nicotine pouches.
- Sustainability: Growing environmental awareness is pushing the industry toward more eco-friendly designs and packaging.
Future Outlook
The Swedish vape wholesale market is poised for continued evolution in several key areas:
- Technological innovation: Expect to see more advanced features, improved battery life, and enhanced user interfaces.
- Sustainability initiatives: Companies are likely to increase their focus on recyclable materials and reduced environmental impact.
- Diversification: The line between vape products and other nicotine delivery systems will continue to blur.
- Regulatory adaptation: Wholesalers and manufacturers will need to remain agile as regulations evolve.
Making the Right Choice for Your Business
When selecting a vape wholesale supplier in Sweden, consider these key factors:
- Product range: Does the supplier offer a diverse enough selection to meet your customers’ needs?
- Compliance: Are all products fully TPD-compliant for the Swedish market?
- Quality control: What measures does the supplier have in place to ensure consistent product quality?
- Logistics: Can they deliver reliably and respond quickly to changing demands?
- Support: Do they offer marketing materials, staff training, or other support services?
- Margins: Are their pricing structures competitive enough to allow for healthy profit margins?
Conclusion
The Swedish vape wholesale market in 2025 offers retailers a wealth of options, from global powerhouses to local specialists. By understanding the unique strengths and offerings of each supplier, you can create a product mix that perfectly suits your customer base and business model.
Whether you’re drawn to Lost Mary’s eye-catching designs, JUUL’s streamlined simplicity, Vaporesso’s technological innovation, or the local expertise of Vaper6, the key is to build relationships with suppliers who align with your business values and customer expectations.
The vape industry continues to evolve rapidly, but by partnering with reliable suppliers and staying informed about market trends, your business can thrive in this dynamic environment. Here’s to your success in the exciting world of vape retail!
