Introduction
Hey there, vape enthusiasts! As someone who’s been closely following the European vaping market for years, I’m excited to share with you my carefully curated list of the 10 most outstanding vape shops and manufacturers that are absolutely crushing it in Europe right now.
The European vaping industry has exploded to a staggering €2.8 billion market in 2025, and these companies are leading the charge. Whether you’re a retailer looking for reliable suppliers or a vaper hunting for premium products, this guide will help you navigate the best the continent has to offer.
Quick Overview: Europe’s Top 10 Vaping Companies
| Company Name | Type | Founded | Specialty | Market Focus |
|---|---|---|---|---|
| Pro Vape (Europe) | Retailer/Distributor | 2018 | Premium devices & liquids | B2B/B2C |
| SMOK | Manufacturer | 2010 | Advanced vaping hardware | Global manufacturing |
| VAPORESSO | Manufacturer | 2015 | Innovative mod systems | Technology innovation |
| Lost Mary | Brand/Manufacturer | 2021 | Disposable vapes | Youth-oriented products |
| Vaper6 | Wholesale/Retail | 2017 | Multi-brand distribution | European distribution |
| Vape Wholesale Europe | Wholesale | 2019 | Bulk supply solutions | B2B wholesale |
| Vapes International | Distributor | 2016 | Global brand distribution | Import/Export |
| ADNS Wholesaler | Wholesale | 2020 | Competitive pricing | Volume sales |
| VAPESALE24 | Online Retailer | 2018 | 24/7 online sales | E-commerce |
| Vapes Europe Wholesale | Wholesale | 2017 | Pan-European supply | Logistics |
Let me walk you through each of these game-changing companies and why they deserve your attention.
#1 Pro Vape (Europe) – The Premium Experience Leader
| Company Details | Information |
|---|---|
| Company Name | Pro Vape (Europe) |
| Founded | 2018 |
| Headquarters | Amsterdam, Netherlands |
| Main Business | Premium vaping devices, e-liquids, and accessories |
| Key Features | Curated premium selection, expert consultation |
| Value Proposition | High-quality products with exceptional customer service |
Pro Vape has established itself as the go-to destination for premium vaping experiences across Europe. What sets them apart is their rigorous product curation process – they only stock devices and liquids that pass their strict quality standards.
Their temperature control technology expertise and focus on sub-ohm vaping solutions make them particularly popular among experienced vapers who demand performance and reliability.
#2 SMOK – The Innovation Powerhouse
| Company Details | Information |
|---|---|
| Company Name | SMOK |
| Founded | 2010 |
| Headquarters | Shenzhen, China (European Operations: London, UK) |
| Main Business | Advanced vaping hardware manufacturing |
| Key Features | Cutting-edge technology, wide product range |
| Value Proposition | Innovative designs with proven reliability |
SMOK continues to dominate the European vaping hardware market with their revolutionary intelligent coil recognition and variable wattage systems. Their latest pod mod systems have captured nearly 25% of the European market share.
What I love about SMOK is their commitment to pushing boundaries – their TFV series tanks and Alien mod series have become industry standards that other manufacturers aspire to match.
#3 VAPORESSO – The Technology Innovator
| Company Details | Information |
|---|---|
| Company Name | VAPORESSO |
| Founded | 2015 |
| Headquarters | Shenzhen, China (European Hub: Berlin, Germany) |
| Main Business | Innovative mod systems and tanks |
| Key Features | OMNI Board technology, precision engineering |
| Value Proposition | Advanced technology meets user-friendly design |
VAPORESSO has revolutionized the industry with their OMNI Board chipset technology, offering precise temperature control and customizable power curves. Their XROS series has become the best-selling pod system in Europe for three consecutive years.
Their focus on mesh coil technology and leak-proof designs addresses the most common pain points vapers face, making them my top recommendation for both beginners and advanced users.
#4 Lost Mary – The Disposable Revolution
| Company Details | Information |
|---|---|
| Company Name | Lost Mary |
| Founded | 2021 |
| Headquarters | Manchester, UK |
| Main Business | Premium disposable vapes |
| Key Features | Flavour innovation, convenient design |
| Value Proposition | Hassle-free vaping with premium taste |
Lost Mary has completely transformed the European disposable vape market with their focus on flavor innovation and sleek design aesthetics. Their 5000+ puff disposables offer exceptional value while maintaining consistent flavor delivery.
What makes Lost Mary special is their nicotine salt formulations that provide smooth throat hits even at higher concentrations, perfectly catering to the growing demand for convenient vaping solutions.
#5 Vaper6 – The Multi-Brand Specialist
| Company Details | Information |
|---|---|
| Company Name | Vaper6 |
| Founded | 2017 |
| Headquarters | Paris, France |
| Main Business | Multi-brand vaping distribution |
| Key Features | Diverse product portfolio, competitive pricing |
| Value Proposition | One-stop shop for all vaping needs |
Vaper6 has built an impressive reputation as Europe’s most comprehensive multi-brand distributor. They carry over 150 different brands and maintain relationships with 300+ European retailers.
Their inventory management system ensures 99.5% product availability, and their same-day shipping program covers 15 European countries – making them incredibly reliable for both retailers and consumers.
#6 Vape Wholesale Europe – The B2B Champion
| Company Details | Information |
|---|---|
| Company Name | Vape Wholesale Europe |
| Founded | 2019 |
| Headquarters | Rotterdam, Netherlands |
| Main Business | Bulk supply solutions for retailers |
| Key Features | Volume discounts, logistics excellence |
| Value Proposition | Maximizing retailer profit margins |
Vape Wholesale Europe specializes in bulk supply solutions that help European retailers maximize their profit margins. Their tiered pricing structure offers up to 40% discounts on volume purchases.
Their automated inventory management and real-time stock tracking systems have revolutionized how European vape shops manage their supply chains, reducing overhead costs by an average of 25%.
#7 Vapes International – The Global Connector
| Company Details | Information |
|---|---|
| Company Name | Vapes International |
| Founded | 2016 |
| Headquarters | Frankfurt, Germany |
| Main Business | Global brand distribution and import/export |
| Key Features | International logistics, regulatory compliance |
| Value Proposition | Seamless global vaping trade solutions |
Vapes International bridges the gap between international manufacturers and European markets. They handle all regulatory compliance, customs documentation, and quality certifications required for European import.
Their express logistics network ensures products from Asia reach European retailers within 7-10 days, while their regulatory advisory services keep clients compliant with ever-changing TPD regulations.
#8 ADNS Wholesaler – The Value Leader
| Company Details | Information |
|---|---|
| Company Name | ADNS Wholesaler |
| Founded | 2020 |
| Headquarters | Milan, Italy |
| Main Business | Competitive pricing solutions for volume sales |
| Key Features | Aggressive pricing, fast turnaround |
| Value Proposition | Maximum value through volume efficiency |
ADNS Wholesaler has disrupted the European market with their ultra-competitive pricing strategy and lightning-fast order fulfillment. They process 95% of orders within 24 hours and offer price matching guarantees.
Their streamlined operations and direct manufacturer relationships allow them to offer prices typically 15-20% lower than traditional distributors without compromising on quality.
#9 VAPESALE24 – The E-commerce Pioneer
| Company Details | Information |
|---|---|
| Company Name | VAPESALE24 |
| Founded | 2018 |
| Headquarters | Barcelona, Spain |
| Main Business | 24/7 online vaping retail |
| Key Features | Round-the-clock service, extensive online catalog |
| Value Proposition | Ultimate convenience in online vaping |
VAPESALE24 has perfected the online vaping retail experience with their 24/7 customer service and comprehensive digital catalog featuring over 5,000 products from 200+ brands.
Their AI-powered recommendation engine and virtual consultation system provide personalized shopping experiences, while their subscription service ensures customers never run out of their favorite products.
#10 Vapes Europe Wholesale – The Logistics Master
| Company Details | Information |
|---|---|
| Company Name | Vapes Europe Wholesale |
| Founded | 2017 |
| Headquarters | Vienna, Austria |
| Main Business | Pan-European supply chain solutions |
| Key Features | Advanced logistics, strategic warehousing |
| Value Proposition | Seamless European distribution network |
Vapes Europe Wholesale operates the most sophisticated pan-European distribution network in the industry. Their strategic warehouse locations in 12 European cities enable next-day delivery to 85% of European addresses.
Their inventory optimization algorithms and demand forecasting systems help retailers maintain optimal stock levels while minimizing carrying costs, resulting in 30% improved cash flow for their clients.
Understanding Key Vaping Terms
Before we wrap up, let me quickly explain some essential vaping terminology:
- Sub-ohm vaping: Using coils with resistance below 1.0 ohms for increased vapor production
- Temperature Control (TC): Technology that regulates coil temperature for consistent flavor and safety
- Pod mod systems: Compact, user-friendly devices combining pods with advanced features
- Nicotine salts: Smoother-hitting nicotine formulations ideal for higher concentrations
- TPD regulations: Tobacco Products Directive – EU regulations governing vaping products
- Mesh coil technology: Advanced coil design providing better flavor and longer lifespan
Conclusion
The European vaping landscape in 2025 is more dynamic and innovative than ever before. These ten companies represent the absolute cream of the crop, each bringing unique strengths to the table – from cutting-edge technology and premium quality to competitive pricing and exceptional service.
Whether you’re looking for the latest temperature control mods, convenient disposables, or reliable wholesale partnerships, these companies have proven track records of delivering excellence. The European vaping market’s continued growth depends on industry leaders like these who prioritize innovation, quality, and customer satisfaction.
Frequently Asked Questions
1. What makes a vape shop or manufacturer “outstanding” in the European market?
Outstanding vape companies in Europe typically demonstrate several key qualities: regulatory compliance with TPD standards, consistent product quality, innovative technology, reliable supply chains, and exceptional customer service. They also maintain competitive pricing while building strong brand reputation through positive customer experiences and industry leadership in their respective niches.
2. How do European vaping regulations affect these companies’ operations?
European TPD (Tobacco Products Directive) regulations require all vaping products to meet strict safety standards, include health warnings, and comply with packaging requirements. Outstanding companies invest heavily in regulatory compliance, quality testing, and proper documentation to ensure their products meet all European standards, making them reliable partners for retailers and safe choices for consumers.
3. What’s the difference between manufacturers, wholesalers, and retailers in the vaping industry?
Manufacturers like SMOK and VAPORESSO design and produce vaping hardware and e-liquids. Wholesalers like Vape Wholesale Europe buy products in bulk from manufacturers and sell them to retailers at volume discounts. Retailers like Pro Vape sell directly to consumers through physical stores or online platforms. Many companies operate across multiple categories to maximize market coverage.
4. Which type of vaping products are most popular in Europe in 2025?
Disposable vapes and pod systems dominate European sales, accounting for approximately 65% of the market. Sub-ohm tank systems remain popular among experienced vapers, while temperature control mods are gaining traction. Nicotine salt e-liquids and mesh coil technology are the most requested features among European consumers.
5. How can retailers choose the best wholesale partner from this list?
Retailers should evaluate potential partners based on product range, pricing structure, minimum order requirements, shipping speed, inventory reliability, and customer support quality. Consider factors like payment terms, return policies, regulatory compliance support, and geographical coverage. Companies like Vape Wholesale Europe and ADNS Wholesaler offer different value propositions – choose based on your specific business needs and target market.
