Hey there! As someone who’s been following the Italian vaping scene for years, I’ve noticed how the e-cigarette market has absolutely exploded. With over 1.2 million vapers in Italy alone, finding reliable online shops has become crucial for both beginners and seasoned enthusiasts.
The top e-cigarette online shops in Italy for 2025 offer comprehensive product ranges, competitive pricing, and excellent customer service. Leading retailers like Svapoebasta, Vapeitalia, and Smo-King dominate the market with their extensive selections of devices, e-liquids, and accessories, backed by years of industry experience and strong customer satisfaction ratings.
Trust me, I’ve been down the rabbit hole of researching Italian vape shops, and let me tell you – not all online retailers are created equal. Some offer fantastic customer service but limited selection, while others have everything you could want but terrible shipping times.
Complete Overview: Top 10 Italian E-Cigarette Shops
| Rank | Shop Name | Specialty | Founded | Rating |
|---|---|---|---|---|
| 1 | Svapoebasta | Premium devices & liquids | 2012 | ⭐⭐⭐⭐⭐ |
| 2 | Vapeitalia | Wide product range | 2014 | ⭐⭐⭐⭐⭐ |
| 3 | Smo-King | Advanced mods | 2013 | ⭐⭐⭐⭐ |
| 4 | Vaper6 | Budget-friendly options | 2019 | ⭐⭐⭐⭐ |
| 5 | Vapexpress Italia | Fast delivery | 2016 | ⭐⭐⭐⭐ |
| 6 | TiSvapo | Italian-made liquids | 2014 | ⭐⭐⭐⭐ |
| 7 | Svapo Studio | DIY supplies | 2017 | ⭐⭐⭐⭐ |
| 8 | Vape Shop Roma Ecig | Local expertise | 2015 | ⭐⭐⭐ |
| 9 | Volari | Innovative products | 2018 | ⭐⭐⭐⭐ |
| 10 | Svapostore | Starter kits | 2016 | ⭐⭐⭐ |
#1 Svapoebasta – The Italian Vaping Pioneer
| Company | Svapoebasta |
|---|---|
| Founded | 2012 |
| Address | Milano, Lombardia |
| Main Business | Premium e-cigarettes, high-end mods, artisanal e-liquids |
| Key Features | Extensive premium brand selection, expert consultation |
| Unique Value | Italy’s first major online vape retailer with 12+ years experience |
Honestly, Svapoebasta is where I always send newcomers who want quality over everything else. They’ve been in the game since 2012 – practically ancient history in vaping terms – and their curated selection shows they know their stuff. Their premium e-liquid collection features over 300 flavors from top international brands, and their customer service team actually knows the difference between a sub-ohm tank and an RDA (Rebuildable Dripping Atomizer).
#2 Vapeitalia – The Everything Store
| Company | Vapeitalia |
|---|---|
| Founded | 2014 |
| Address | Roma, Lazio |
| Main Business | Comprehensive vaping products, accessories, batteries |
| Key Features | Largest product catalog, competitive pricing |
| Unique Value | One-stop shop with 5000+ products in stock |
If Amazon had a vaping section, it would look like Vapeitalia. These guys have everything – and I mean everything. Need a specific coil for that obscure tank you bought three years ago? They probably have it. Their inventory management system is impressive, showing real-time stock levels and estimated restock dates for out-of-stock items.
#3 Smo-King – The Enthusiast’s Choice
| Company | Smo-King |
|---|---|
| Founded | 2013 |
| Address | Torino, Piemonte |
| Main Business | Advanced mods, rebuildable atomizers, DIY supplies |
| Key Features | High-end mechanical mods, expert-level products |
| Unique Value | Specializes in advanced vaping equipment for experienced users |
Smo-King is where serious vapers go to play. If you’re into mechanical mods, custom RTA (Rebuildable Tank Atomizers), or building your own coils, this is your paradise. They stock brands that most shops won’t touch because they’re too specialized. Fair warning though – this isn’t beginner territory.
#4 Vaper6 – Budget-Friendly Excellence
| Company | Vaper6 |
|---|---|
| Founded | 2019 |
| Address | shenzhen,China |
| Main Business | Affordable starter kits, budget e-liquids, accessories |
| Key Features | Low prices, frequent sales, student discounts |
| Unique Value | Quality products at accessible price points |
Let’s be real – not everyone wants to spend €200 on their first vape kit. Vaper6 gets this completely. Their starter kit selection under €30 is genuinely impressive, and they often run promotions that make getting into vaping surprisingly affordable. Don’t mistake cheap for low-quality though – they’re selective about which budget brands they carry.
#5 Vapexpress Italia – Speed Demons
| Company | Vapexpress Italia |
|---|---|
| Founded | 2016 |
| Address | Bologna, Emilia-Romagna |
| Main Business | Fast delivery service, emergency vaping supplies |
| Key Features | Same-day shipping, express delivery options |
| Unique Value | Fastest delivery times in Italy (24-48 hours nationwide) |
When your coil burns out on Friday night and you need a replacement ASAP, Vapexpress Italia is your savior. Their logistics network is genuinely impressive – they guarantee next-day delivery to major Italian cities and rarely miss the mark. Premium service comes at a slight premium price, but when you need it fast, they deliver.
#6 TiSvapo – Made in Italy Pride
| Company | TiSvapo |
|---|---|
| Founded | 2014 |
| Address | Firenze, Toscana |
| Main Business | Italian-manufactured e-liquids, local brand partnerships |
| Key Features | Domestically produced liquids, regional flavor profiles |
| Unique Value | Supports Italian vaping industry and local manufacturers |
TiSvapo is all about that “Made in Italy” quality. Their house-brand e-liquids are crafted in Tuscany using locally sourced ingredients where possible. Think espresso-inspired tobacco blends and limoncello-flavored dessert liquids. It’s like having a little piece of Italian culture in your vape tank.
#7 Svapo Studio – The DIY Paradise
| Company | Svapo Studio |
|---|---|
| Founded | 2017 |
| Address | Genova, Liguria |
| Main Business | DIY e-liquid supplies, flavor concentrates, mixing equipment |
| Key Features | Comprehensive DIY section, mixing tutorials |
| Unique Value | Complete DIY ecosystem with educational resources |
For those who love mixing their own e-liquids, Svapo Studio is like a candy store. They stock flavor concentrates from every major manufacturer, offer nicotine bases in various strengths, and even provide mixing calculators and tutorials. Their DIY starter kits come with everything you need to begin your mixing journey.
#8 Vape Shop Roma Ecig – Local Expertise
| Company | Vape Shop Roma Ecig |
|---|---|
| Founded | 2015 |
| Address | Roma, Lazio |
| Main Business | Local market focus, personalized recommendations |
| Key Features | Rome-based expertise, local delivery options |
| Unique Value | Deep understanding of local preferences and regulations |
Vape Shop Roma Ecig brings that local shop feel to online retail. Their team knows the Roman vaping scene inside and out, and their product recommendations are spot-on for local tastes. Plus, if you’re in Rome, they offer same-day local delivery which is pretty sweet.
#9 Volari – Innovation First
| Company | Volari |
|---|---|
| Founded | 2018 |
| Address | Milano, Lombardia |
| Main Business | Latest technology, innovative devices, cutting-edge products |
| Key Features | First-to-market new products, tech-forward approach |
| Unique Value | Always carries the newest and most innovative vaping technology |
Volari is where you go to see the future of vaping. They’re always first to stock the latest pod systems, newest temperature control mods, and most innovative coil technologies. If there’s a new vaping trend or technology, Volari probably has it before anyone else in Italy.
#10 Svapostore – Perfect for Beginners
| Company | Svapostore |
|---|---|
| Founded | 2016 |
| Address | Palermo, Sicilia |
| Main Business | Beginner-friendly products, educational content, starter kits |
| Key Features | Simplified product categories, beginner guides |
| Unique Value | Excellent entry point for new vapers with educational support |
Svapostore removes the intimidation factor from vaping. Their website is organized perfectly for beginners, with clear categories and helpful explanations. Their “New to Vaping?” section is genuinely useful, and their customer service team is trained to help newcomers navigate their first purchase.
Key Factors When Choosing Your Italian Vape Shop
Product Authenticity is crucial – counterfeit vaping products are unfortunately common online. All shops on this list verify their products directly from manufacturers.
Shipping and Handling varies significantly. While some offer free shipping over €50, others charge premium rates but deliver faster.
Customer Support quality differs dramatically. The top-tier shops offer technical support and product advice, while others just process orders.
Regulatory Compliance with Italian and EU TPD (Tobacco Products Directive) regulations ensures you’re buying legal, tested products.
Conclusion
The Italian vaping market has matured beautifully, and these ten shops represent the cream of the crop. Whether you’re a beginner looking for your first kit or an advanced user hunting for the latest mod, you’ll find what you need from these trusted retailers.
Frequently Asked Questions (FAQ)
Q: Are e-cigarettes legal to buy online in Italy in 2025? A: Yes, e-cigarettes and related products are legal to purchase online in Italy, provided the retailer complies with EU TPD regulations and Italian tax requirements. All shops listed here are fully compliant with current legislation.
Q: What’s the minimum age to buy e-cigarettes online in Italy? A: You must be at least 18 years old to purchase e-cigarettes and vaping products in Italy. Reputable online retailers will verify your age during the checkout process and may require ID verification upon delivery.
Q: How much should I expect to pay for shipping from Italian vape shops? A: Most Italian vape shops offer free shipping on orders over €30-50, with standard shipping costs ranging from €3-8 for smaller orders. Express delivery typically costs €10-15 but arrives within 24-48 hours.
Q: Which Italian vape shop has the best customer service for beginners? A: Svapostore and Vaper6 are particularly excellent for beginners, offering comprehensive guides, patient customer support, and starter-friendly product selections. Both provide detailed product descriptions and usage instructions.
Q: Can I return vaping products if I’m not satisfied? A: Most reputable Italian vape shops offer 14-30 day return policies for unopened products. However, e-liquids and used coils typically cannot be returned for hygiene reasons. Always check the specific return policy before purchasing.
