As someone who’s been deeply connected with the UK vaping industry for years, I’ve watched the market evolve dramatically. Whether you’re looking to launch your own vape shop or expand your existing inventory, choosing the right wholesale supplier can make or break your business in 2025.
The UK vaping landscape has shifted significantly with regulatory changes, emerging technologies, and evolving consumer preferences. Today, I’m sharing my carefully curated list of the absolute best wholesale vape suppliers in the UK market right now – companies that combine reliability, product quality, and competitive pricing.
Let’s dive into these industry leaders who are defining the UK vape wholesale scene in 2025.
2025 UK Vape Wholesale Suppliers Overview
| Company | Established | Specialty | Notable Products | Key Advantage |
|---|---|---|---|---|
| Ivapegreat | 2014 | Premium e-liquids | Signature line, Bar series | Award-winning flavors |
| Vaper6 | 2019 | Disposable electronic cigarette | Starter kits, wholesale packages | Comprehensive solutions |
| Innokin | 2011 | Hardware innovation | Endura, Coolfire series | Technical reliability |
| Vampire Vape | 2012 | Flavor expertise | Heisenberg, Pinkman | Iconic UK flavors |
| EDGE E-Liquids | 2017 | Affordable quality | Core range, CBD line | Pharmaceutical approach |
| Geek Bar | 2019 | Disposable vapes | Geek Bar Pro, Pulse | Convenience-focused |
| Lost Mary | 2018 | Disposable devices | Elf Bar 600, Lost Mary BM600 | User-friendly design |
| Zeus Juice | 2013 | Artisan e-liquids | Black Reloaded, Dimpleberry | In-house manufacturing |
| Ohm Brew | 2016 | Nic salts specialist | Nic salt range, Balance line | Satisfaction-focused |
| Riot Squad | 2016 | Premium rebellion | Black Edition, Sub Lime | Bold flavor profiles |
Now, let’s explore each of these suppliers in detail to understand why they’ve earned their spot in this prestigious list.
1. Ivapegreat
| Company Details | Information |
|---|---|
| Company Name | Ivapegreat |
| Established | 2014 |
| Headquarters | Preston, Lancashire, UK |
| Core Business | Premium e-liquids, disposable vapes |
| Main Products | Signature range, Bar series, shortfills |
| Unique Value | Multiple international awards, global distribution network, consistent quality control |
IVG has built its reputation on creating some of the most authentic fruit and dessert flavor profiles in the industry. Their product development team includes food scientists who work exclusively on replicating precise flavor notes, which explains why their Strawberry Sensation actually tastes like freshly picked strawberries.
Their wholesale program is particularly noteworthy for new retailers, offering marketing support packages that include point-of-sale materials and staff training. While their products command a slightly higher price point, the brand recognition drives customer loyalty that typically justifies the investment.
What sets IVG apart in 2025 is their commitment to sustainability, having transitioned to fully recyclable packaging across their entire product line. This forward-thinking approach has positioned them particularly well with the environmentally conscious Generation Z demographic that’s increasingly entering the vaping market.
2. Vaper6
| Company Details | Information |
|---|---|
| Company Name | Vaper6 |
| Established | 2019 |
| Headquarters | Shenzhen, China |
| Core Business | Full-service vape distribution |
| Main Products | Hardware starter kits, e-liquids, accessories |
| Unique Value | One-stop wholesale solution, competitive bulk discounts, rapid fulfillment |
Relatively younger compared to some industry veterans, Vaper6 has quickly established itself as a comprehensive solution provider. Their business model focuses on being a true one-stop shop, carrying everything from entry-level devices to premium mods and a vast array of e-liquids.
Their wholesale portal deserves special mention for its intuitive inventory management system that allows retailers to track their best-selling products and set up automated reordering. For new vape shop owners, their starter packages that include a balanced product mix based on market research have proven particularly successful.
Vaper6 stands out for their willingness to break minimum order requirements for long-term partners during seasonal fluctuations, showing their commitment to relationship building rather than transaction-based business.
3. Innokin
| Company Details | Information |
|---|---|
| Company Name | Innokin |
| Established | 2011 |
| UK Distribution | Manchester, UK |
| Core Business | Vaping hardware and technology |
| Main Products | Endura series, Coolfire line, EQ pod systems |
| Unique Value | Engineering excellence, reliability, extensive warranty program |
While Innokin’s manufacturing occurs internationally, their UK distribution center provides local wholesalers with direct access to one of the industry’s most respected hardware brands. The company has built its reputation on devices that simply work, with failure rates consistently below industry averages.
For wholesale partners, Innokin’s strength lies in their tiered pricing structure that rewards growing businesses, along with their comprehensive technical support program. Their devices’ long-term reliability translates to fewer customer returns for retailers, a significant advantage for shop owners managing tight margins.
In 2025, Innokin’s focus on battery technology innovation has positioned them as leaders in the sustainable vaping movement. Their latest generation of devices features optimized power delivery that extends both battery life and coil longevity, reducing the overall environmental footprint.
4. Vampire Vape
| Company Details | Information |
|---|---|
| Company Name | Vampire Vape |
| Established | 2012 |
| Headquarters | Darwen, Lancashire, UK |
| Core Business | Premium British e-liquids |
| Main Products | Heisenberg, Pinkman, Koncept XIX range |
| Unique Value | Iconic UK flavors, manufacturing excellence, brand recognition |
Few companies can claim to have created genuinely iconic flavors, but Vampire Vape’s Heisenberg has achieved near-legendary status in the UK vaping community. Their manufacturing facility in Lancashire produces some of the most consistent e-liquids on the market, with rigorous quality control measures that exceed TPD requirements.
Their wholesale program includes exclusive flavor access, with certain premium blends available only to brick-and-mortar retailers, helping physical stores compete against online-only operations. Their loyalty program for wholesale partners provides increasingly favorable terms based on order history rather than just volume.
Vampire Vape has successfully navigated the transition from 10ml TPD-compliant bottles to their current product mix that includes innovative nicotine salt formulations. Their R&D department’s ability to adapt to changing regulations while maintaining their signature flavor profiles has been crucial to their continued success.
5. EDGE E-Liquids
| Company Details | Information |
|---|---|
| Company Name | EDGE E-Liquids |
| Established | 2017 |
| Headquarters | Manchester, UK |
| Core Business | Pharmaceutical approach to e-liquid production |
| Main Products | Core range, nic salts, CBD infusions |
| Unique Value | ISO-certified clean room production, scientific approach, competitive pricing |
EDGE has distinguished itself by bringing pharmaceutical-grade manufacturing standards to the e-liquid industry. Their ISO-certified clean room production facility produces some of the purest e-liquids available, attracting customers who prioritize product safety and consistency.
For wholesalers, EDGE offers some of the most competitive margins in the industry on TPD-compliant products. Their white-label program has become particularly popular among retailers looking to develop their own branded products without the overhead of production facilities.
Their scientific approach extends to their CBD line, which features precise cannabinoid profiles verified by third-party laboratories. This commitment to transparency has helped retailers navigate the sometimes confusing CBD market with confidence.
6. Geek Bar
| Company Details | Information |
|---|---|
| Company Name | Geek Bar |
| Established | 2019 |
| UK Distribution | London, UK |
| Core Business | Disposable vape devices |
| Main Products | Geek Bar Pro, Geek Bar Pulse, E600 |
| Unique Value | Convenience, flavor accuracy, reliability |
Despite being a relatively new entrant to the market, Geek Bar has revolutionized the disposable vape category. Their devices have set new standards for flavor delivery in the disposable segment, matching the taste experience previously available only in more complex systems.
For wholesalers, Geek Bar’s advantage lies in their marketing support and brand recognition that drives customer demand. Their point-of-display materials and competitive pricing structure have made them a favorite among retailers looking to maximize impulse purchases.
In response to environmental concerns about disposable products, Geek Bar’s 2025 lineup now includes their innovative recycling program, where retailers can serve as collection points for used devices, creating additional foot traffic while addressing sustainability concerns.
7. Lost Mary
| Company Details | Information |
|---|---|
| Company Name | Lost Mary |
| Established | 2018 |
| UK Distribution | Birmingham, UK |
| Core Business | User-friendly vaping solutions |
| Main Products | Elf Bar 600, Lost Mary BM600, rechargeable systems |
| Unique Value | Accessibility, design innovation, broad flavor range |
Elf Bar and their sister brand Lost Mary have captured a significant market share by focusing on absolute user simplicity combined with satisfying performance. Their devices require no technical knowledge, appealing to former smokers looking for straightforward alternatives.
Their wholesale program is particularly retailer-friendly, with display solutions and regular product rotation that keeps inventory fresh. Their industry-leading margins on disposable products have made them a cash flow favorite for vape shops across the UK.
The 2025 evolution of their product line includes their first closed-system rechargeable devices, demonstrating their commitment to reducing environmental impact while maintaining the simplicity that made them famous.
8. Zeus Juice
| Company Details | Information |
|---|---|
| Company Name | Zeus Juice |
| Established | 2013 |
| Headquarters | Birmingham, UK |
| Core Business | Artisanal British e-liquids |
| Main Products | Black Reloaded, Dimpleberry, The Black line |
| Unique Value | In-house manufacturing, complex flavor development, brand loyalty |
Zeus Juice represents the artisan side of the UK vaping industry, with their small-batch production techniques delivering complexity that mass-produced liquids struggle to match. Their dedication to flavor craftsmanship has earned them a devoted customer base that specifically requests their products by name.
For wholesalers, Zeus offers excellent margins on their premium products, along with one of the most flexible ordering systems in the industry. Their willingness to create custom POS materials for retailers has helped shops create dedicated Zeus sections that enhance the brand’s premium positioning.
Their 2025 product development has focused on balancing their complex flavor profiles with smoother throat hits, making their traditionally robust flavors more accessible to a wider audience without compromising their signature intensity.
9. Ohm Brew
| Company Details | Information |
|---|---|
| Company Name | Ohm Brew |
| Established | 2016 |
| Headquarters | Leeds, UK |
| Core Business | Nicotine salt specialists |
| Main Products | Nic salt range, Balance line, Signature blend |
| Unique Value | Satisfaction-focused formulations, smooth delivery, technical innovation |
Ohm Brew has carved out their niche by focusing exclusively on optimizing nicotine satisfaction through advanced formulation techniques. Their proprietary blending process creates nicotine salt e-liquids that deliver satisfaction more rapidly than many competitors, making them particularly effective for recent switchers from combustible tobacco.
Their wholesale program includes comprehensive staff training on the science of nicotine satisfaction, helping retail teams effectively match customers with the right products. Their balanced approach to pricing ensures healthy margins while keeping retail prices accessible.
In 2025, Ohm Brew’s innovation has centered on their adaptive nicotine technology, which modifies the delivery experience based on the device being used, ensuring consistent satisfaction across different hardware platforms.
10. Riot Squad
| Company Details | Information |
|---|---|
| Company Name | Riot Squad |
| Established | 2016 |
| Headquarters | London, UK |
| Core Business | Premium rebellious vaping products |
| Main Products | Black Edition, Sub Lime, Hybrid Salt range |
| Unique Value | Bold flavor profiles, distinctive branding, marketing innovation |
Riot Squad has built their brand on breaking conventions, both in flavor development and marketing approach. Their distinctive skull bottles and unapologetically bold flavors have created one of the most recognizable brand identities in the UK market.
For wholesalers, Riot Squad’s advantage lies in their comprehensive marketing support and their ability to attract younger adult vapers looking for products that make a statement. Their social media presence drives consumer awareness that translates to retail demand.
Their 2025 catalog expansion includes their innovative hybrid nicotine formulations, which combine the rapid satisfaction of salt nicotine with the fuller throat hit of freebase, addressing a previously unmet need in the market.
How To Choose The Right Wholesale Partners
After reviewing these top suppliers, here are my recommendations for selecting the best wholesale partners for your business:
- Consider your customer demographics – Shops in urban areas with younger customers might prioritize Riot Squad, Vaper6 and Geek Bar, while suburban locations might see more demand for Vampire Vape and IVG.
- Balance your inventory – Rather than going all-in with one supplier, create relationships with complementary wholesalers. Perhaps Innokin for hardware reliability, Vampire Vape for established flavors, and Elf Bar for convenient options.
- Evaluate support services – The best wholesalers offer more than just products. Look for training programs, marketing materials, and flexible payment terms.
- Start small but plan big – Begin with modest orders to test market response, but communicate your long-term growth plans to negotiate better future terms.
- Consider exclusivity deals carefully – Some suppliers offer significant advantages for exclusive arrangements, but weigh these benefits against limiting your selection.
Final Thoughts
The UK vape wholesale landscape continues to evolve rapidly in 2025, with increasing emphasis on sustainability, product reliability, and customer satisfaction. The suppliers highlighted in this guide represent different approaches to the market, but all share commitments to quality and innovation.
For new retailers, establishing relationships with these proven wholesalers provides not just product access, but valuable industry knowledge and support systems. For established shops, regularly reassessing your wholesale partners ensures you’re offering the products your customers want at margins that keep your business thriving.
