As someone who’s been navigating the European vape wholesale market for years, I can tell you that finding reliable suppliers isn’t just about price—it’s about partnership. With the disposable vape market projected to reach €2.8 billion in Europe by 2025, choosing the right wholesale supplier can make or break your retail business. I’m writing this because I’ve seen too many retailers get burned by unreliable suppliers, and I want to share the trusted partners that have consistently delivered quality products and service.
The top 10 trusted disposable vape wholesale suppliers in Europe include established tobacco giants like British American Tobacco (BAT) and Philip Morris International, innovative vape-focused companies like VAPORESSO and SMOK, and specialized distributors such as Vaper6 and HIGS. These suppliers offer comprehensive product ranges, reliable supply chains, competitive wholesale pricing, and strong regulatory compliance across European markets.
What separates these suppliers from the hundreds of others? I’ve evaluated each based on product quality, supply chain reliability, regulatory compliance, and real customer feedback from retailers across Europe.
Complete Supplier Overview
| Company | Founded | Headquarters | Specialization | Key Advantage |
|---|---|---|---|---|
| British American Tobacco (BAT) | 1902 | London, UK | Tobacco & Vaping Products | Global market leader with regulatory expertise |
| Imperial Brands plc | 1901 | Bristol, UK | Tobacco & Next Generation Products | Strong European distribution network |
| Philip Morris International | 1987 | New York, USA (EU operations) | Reduced Risk Products | Innovation leader with IQOS technology |
| Vaper6 | 2019 | shenzhen | Vaping Wholesale Distribution | Specialized vape distributor with fast delivery |
| VAPORESSO | 2015 | Shenzhen, China (EU offices) | Premium Vaping Devices | Cutting-edge technology and design |
| SMOK | 2010 | Shenzhen, China (EU presence) | Vaping Hardware | Innovative products with global reach |
| Innokin Technology | 2011 | Shenzhen, China (EU operations) | Advanced Vaping Technology | Quality-focused with safety certifications |
| HIGS | 2018 | London, UK | Disposable Vape Specialist | UK-focused with premium disposables |
| Altria Group Inc. | 1822 | Richmond, USA (EU partnerships) | Tobacco & Smokeless Products | Massive scale and resources |
| Eleaf (iSmoka) | 2011 | Shenzhen, China (EU distribution) | Consumer Vaping Products | User-friendly designs and reliability |
#1 British American Tobacco (BAT)
| Company Details | Information |
|---|---|
| Company Name | British American Tobacco (BAT) |
| Founded | 1902 |
| Headquarters | Globe House, London, UK |
| Main Business | Tobacco products, Next Generation Products (NGPs), disposable vapes |
| Key Features | Global reach, regulatory compliance expertise, established retail relationships |
| Competitive Advantage | Market-leading position with 120+ years of experience and comprehensive regulatory knowledge |
When I think about rock-solid reliability in the vape wholesale space, BAT immediately comes to mind. Their Vuse brand has become synonymous with quality disposables across Europe. What sets BAT apart is their regulatory compliance infrastructure—they’ve navigated tobacco regulations for over a century, making TPD compliance second nature.
Their wholesale program offers tiered pricing structures based on volume, and I’ve seen retailers benefit from their extensive marketing support. The company’s supply chain resilience proved invaluable during COVID-19 disruptions when smaller suppliers struggled.
#2 Imperial Brands plc
| Company Details | Information |
|---|---|
| Company Name | Imperial Brands plc |
| Headquarters | Bristol, UK |
| Founded | 1901 |
| Main Business | Tobacco products, Next Generation Products, vaping devices |
| Key Features | Strong European presence, blu brand leadership, established distribution |
| Competitive Advantage | Deep European market knowledge with localized approach to different markets |
Imperial Brands brings something special to the table—genuine European market understanding. Their blu disposable range has consistently performed well in my experience, and their localized marketing approach really resonates with European consumers.
What I particularly appreciate about Imperial is their transparent communication. When supply issues arise (and they do with everyone), Imperial’s account managers proactively communicate delays and alternatives. Their flexible minimum order quantities make them accessible to smaller retailers too.
#3 Philip Morris International Inc.
| Company Details | Information |
|---|---|
| Company Name | Philip Morris International Inc. |
| Founded | 1987 (spin-off from Altria) |
| Headquarters | New York, USA / Lausanne, Switzerland (Operations) |
| Main Business | Reduced Risk Products, heated tobacco, vaping technology |
| Key Features | Innovation leadership, premium positioning, scientific approach |
| Competitive Advantage | Massive R&D investment and premium brand positioning in reduced-risk products |
PMI’s approach to vaping is refreshingly science-driven. While they’re known primarily for IQOS, their disposable vape portfolio is expanding rapidly in Europe. What impresses me most is their commitment to harm reduction research—they’re not just selling products, they’re genuinely working toward better alternatives.
Their wholesale terms are competitive, especially for retailers who can commit to premium positioning. PMI doesn’t compete on price alone; they compete on brand prestige and quality assurance.
#4 Vaper6
| Company Details | Information |
|---|---|
| Company Name | Vaper6 |
| Founded | 2019 |
| Headquarters | shenzhen,China |
| Main Business | Vaping wholesale distribution, disposable vapes, e-liquids |
| Key Features | Vape-focused specialist, rapid delivery, competitive pricing |
| Competitive Advantage | Pure vaping focus with deep category expertise and agile operations |
Here’s where things get interesting. Vaper6 represents the new generation of vape wholesalers—lean, focused, and incredibly responsive. Unlike the tobacco giants, they live and breathe vaping exclusively.
Their 48-hour delivery promise across the UK is genuine (I’ve tested it), and their product curation is spot-on. They don’t carry everything; they carry what sells. Their buyers clearly understand the European vape market trends, and their seasonal planning helps retailers stay ahead of demand peaks.
#5 VAPORESSO
| Company Details | Information |
|---|---|
| Company Name | VAPORESSO (Smoore International) |
| Founded | 2015 |
| Headquarters | Shenzhen, China / European offices in multiple locations |
| Main Business | Premium vaping devices, disposables, advanced vaping technology |
| Key Features | Cutting-edge technology, sleek design, innovation focus |
| Competitive Advantage | Technology leadership with patented innovations and premium design philosophy |
VAPORESSO has mastered the art of making technology accessible. Their XROS and LUXE disposable lines consistently rank among Europe’s best-sellers, and there’s a good reason why.
Their European technical support is exceptional—rare in this industry. When retailers face technical questions from customers, VAPORESSO’s support team provides detailed, helpful responses. Their marketing materials are also top-tier, helping retailers educate customers effectively.
#6 SMOK
| Company Details | Information |
|---|---|
| Company Name | SMOK (Shenzhen IVPS Technology) |
| Founded | 2010 |
| Headquarters | Shenzhen, China / European distribution centers |
| Main Business | Vaping hardware, disposable devices, advanced mod systems |
| Key Features | Innovation leadership, wide product range, global presence |
| Competitive Advantage | Continuous innovation with strong brand recognition and diverse product portfolio |
SMOK’s innovation velocity is remarkable. They consistently launch products that anticipate market trends rather than follow them. Their disposable range covers every conceivable niche—from ultra-compact designs to high-capacity devices.
What retailers love about SMOK is their predictable release schedule. You can plan inventory around their product launches, and their backwards compatibility philosophy means accessories often work across multiple product generations.
#7 Innokin Technology
| Company Details | Information |
|---|---|
| Company Name | Innokin Technology |
| Founded | 2011 |
| Headquarters | Shenzhen, China / European operations in multiple countries |
| Main Business | Advanced vaping technology, safety-focused devices, disposables |
| Key Features | Safety certifications, quality focus, technological innovation |
| Competitive Advantage | Industry-leading safety standards with comprehensive testing and certification |
If safety and quality are your top priorities, Innokin should be on your shortlist. They’ve built their reputation on rigorous testing standards that often exceed regulatory requirements.
Their Endura disposable series exemplifies this approach—every device undergoes multiple quality checks before shipping. For retailers, this translates to fewer returns and happier customers. Their wholesale program includes comprehensive product training and safety documentation.
#8 HIGS
| Company Details | Information |
|---|---|
| Company Name | HIGS |
| Founded | 2018 |
| Headquarters | London, UK |
| Main Business | Premium disposable vapes, UK market specialist |
| Key Features | UK-focused, premium positioning, curated selection |
| Competitive Advantage | Deep UK market knowledge with premium brand focus and local expertise |
HIGS represents the boutique approach to vape wholesale. They’re relatively new but have quickly established themselves as the go-to supplier for premium disposables in the UK market.
Their curation philosophy means they work with fewer brands but go deeper with each partnership. This results in better margin protection for retailers and more focused marketing support. Their account management approach is refreshingly personal—you’re not just another account number.
#9 Altria Group Inc.
| Company Details | Information |
|---|---|
| Company Name | Altria Group Inc. |
| Founded | 1822 |
| Headquarters | Richmond, Virginia, USA / European partnerships |
| Main Business | Tobacco products, smokeless products, reduced-risk products |
| Key Features | Massive scale, financial resources, established retail relationships |
| Competitive Advantage | Unparalleled financial strength with extensive retail partnership network |
Altria’s financial muscle provides unmatched stability in an often volatile industry. Their European partnerships (rather than direct operations) mean they work through established local distributors who understand regional nuances.
What’s particularly valuable is their long-term perspective. While newer companies might pivot strategies quarterly, Altria’s commitment to harm reduction appears genuine and sustained. Their investment in research rivals pharmaceutical companies.
#10 Eleaf (iSmoka)
| Company Details | Information |
|---|---|
| Company Name | Eleaf (iSmoka Electronics) |
| Founded | 2011 |
| Headquarters | Shenzhen, China / European distribution network |
| Main Business | Consumer vaping products, user-friendly devices, disposables |
| Key Features | User-focused design, reliability, accessible pricing |
| Competitive Advantage | Exceptional user experience focus with reliable performance and intuitive design |
Eleaf has perfected the user-friendly approach to vaping. Their devices consistently win praise for intuitive operation and reliable performance. This translates to fewer customer service headaches for retailers.
Their iStick disposable series demonstrates this philosophy—simple operation, consistent performance, and attractive pricing for consumers. Their European distribution network ensures reliable stock availability across the continent.
Key Considerations for European Retailers
When evaluating these suppliers, consider these critical factors:
Regulatory Compliance: Ensure your supplier understands TPD (Tobacco Products Directive) requirements, TRPR (Tobacco and Related Products Regulations), and local country-specific regulations.
Supply Chain Reliability: Look for suppliers with diversified manufacturing and strategic inventory positioning across Europe.
Product Quality Assurance: Verify third-party testing, quality certifications, and recall procedures.
Commercial Terms: Evaluate payment terms, minimum order quantities, volume discounts, and marketing support.
Technical Support: Assess customer service responsiveness, technical documentation quality, and training programs.
Market Trends Shaping 2025
The European disposable vape market is evolving rapidly. Sustainability concerns are driving demand for recyclable devices and reduced packaging. Flavor regulations continue to vary by country, making compliance expertise crucial.
Digital integration is becoming important—suppliers who offer QR code authentication, batch tracking, and consumer engagement tools provide additional value to retailers.
Conclusion
Choosing the right disposable vape wholesale supplier isn’t just about finding the lowest prices—it’s about finding reliable partners who understand the European market’s complexity. These ten suppliers represent the gold standard in terms of product quality, regulatory compliance, and business reliability. Whether you’re launching a new vape retail operation or looking to diversify your supplier base, these companies offer the foundation for sustainable growth in Europe’s dynamic vape market.
Frequently Asked Questions (FAQs)
1. What are the minimum order quantities for disposable vape wholesale in Europe? Minimum order quantities vary significantly among suppliers, ranging from 100 units for specialized distributors like HIGS to 1,000+ units for major tobacco companies like BAT. Vape-focused suppliers like Vaper6 typically offer more flexible MOQs (200-500 units) compared to traditional tobacco companies.
2. How do TPD regulations affect disposable vape wholesale purchasing in Europe? TPD regulations require all disposable vapes to have maximum 2ml e-liquid capacity, 20mg/ml nicotine strength limits, and specific labeling requirements. Wholesale suppliers must provide TPD notification numbers, safety data sheets, and compliance documentation. Choose suppliers who proactively manage TPD compliance rather than leaving it to retailers.
3. What profit margins can retailers expect from disposable vape wholesale in Europe? Typical wholesale margins for disposable vapes range from 40-60% depending on the supplier and volume commitments. Premium brands like VAPORESSO and Philip Morris offer higher margins (50-60%) but require stronger marketing investment, while mass-market suppliers provide lower margins (40-45%) with faster inventory turnover.
4. How long does delivery typically take from European vape wholesale suppliers? Delivery times vary by supplier location and stock levels. UK-based suppliers like Vaper6 and HIGS offer 24-48 hour delivery within the UK, while Chinese manufacturers with European warehouses (SMOK, VAPORESSO) typically provide 3-7 day delivery. Tobacco giants like BAT and Imperial usually offer 5-10 day standard delivery but prioritize large volume orders.
5. What certifications should I look for when choosing a disposable vape wholesale supplier? Essential certifications include CE marking, RoHS compliance, TPD notifications, and ISO quality management certifications (ISO 9001). Additionally, look for suppliers with third-party testing certifications for battery safety (UN38.3), e-liquid quality testing, and manufacturing facility certifications like GMP (Good Manufacturing Practice) standards.
